What's New
Recent product updates and release notes. Newest first.
Campaigns is now included in every plan
What changed. Promotional bars, bubbles, pop-ups and inline blocks on your storefront are now part of every plan. Write a message, choose where it shows, and its button opens your agent with the shopper’s question already asked.
Why it matters. A promotion becomes a conversation. Campaigns report the conversations they started, not just the clicks, and you can link one to a store promotion so the agent explains the terms and gives the code.
Setup progress that matches the work you’ve done
What changed. The “Train your agent” step now completes when you’ve written agent instructions or filled in your store facts, not only when you’ve added a knowledge source. The setup checklist also retires once your agent is live and handling conversations.
Why it matters. Stores that are already up and running no longer sit behind an unfinished setup step, so the full dashboard appears as soon as setup is genuinely done.
Learn more: Your dashboard: checklist vs. active viewApply a fix to your agent in one click
What changed. When you flag an agent reply and the fix is something your agent should have known, we now write the correction for you. Review it, edit anything that isn’t right, and click Apply to save it into your knowledge or instructions.
Why it matters. Teaching your agent from a bad reply takes one click instead of retyping the fix in Training yourself, and every applied change stays reversible.
Learn more: Review agent quality (QA Review)Email updates on the agent replies you flag
What changed. When you flag one of your agent’s replies, you now get an email as soon as there’s an outcome: either what to change so it doesn’t happen again, or confirmation that we’ve fixed it on our side.
Why it matters. You find out what happened to a flagged reply without checking back, and it’s always clear whether the next step is yours or ours.
Learn more: Leave feedback on agent messagesAssisted sales now count orders placed up to a month later
What changed. Agent Assisted Sales now credits an order to a shopper’s conversation with your agent when it’s placed up to a month afterward, instead of only within the first week.
Why it matters. Considered purchases rarely happen the same day. Your assisted revenue, assisted conversations and average order value now reflect the sales your agent genuinely helped along.
Learn more: How attribution worksStore Insights no longer flags your promotions as gaps
What changed. Store Insights no longer creates findings that ask you to document discount codes, sales or free-gift offers, however a shopper phrases the question.
Why it matters. Promotions rotate and are managed through Campaigns and your store promotions, so you get fewer irrelevant findings and more of the ones worth acting on.
Learn more: Store InsightsResolution time now ignores the time a shopper is away
What changed. When a shopper leaves a conversation and comes back later, the stretch they were away no longer counts toward resolution time.
Why it matters. Your resolution numbers reflect how fast your agent answers, not how long a shopper took to come back to the tab.
Learn more: Read your dashboard metricsA clearer inbox — recent conversations first, with product and location context
What changed. The Inbox now opens on the last 24 hours rather than on open conversations, shows the product a shopper was asking about beside their last message, and tells you the country or state they chatted from. Stores with no conversations yet get a proper starting point instead of an empty grid.
Why it matters. You see what actually happened today the moment you open the Inbox, and you can tell which item and which market a conversation was about without opening it.
Learn more: Spot-check conversations in the InboxStore Insights findings are clearer and better prioritized
What changed. Insights now describe the gap in your own store knowledge rather than critiquing the agent, and priority reflects how often a gap keeps recurring.
Why it matters. Less noise and a clearer next step — the gaps that come up again and again rise to the top, and each one tells you what to document.
Learn more: Store InsightsA clearer knowledge sources page
What changed. Knowledge sources in Training are now a table showing each source’s type, sync status, last sync and size, with actions in one menu. Adding or editing a source opens a dialog, and a failed source explains how to fix it.
Why it matters. It’s easier to see what your agent is reading and spot a source that stopped syncing — and editing a link no longer resets its order or its Always include setting.
Learn more: Add knowledge sourcesEvery tracking number for an order that ships in several packages
What changed. When an order ships in more than one package, the agent now gives the shopper the tracking number and link for every package, each on its own order card. Previously only the first package’s tracking was shared.
Why it matters. Shoppers with a split shipment can follow every box without contacting your team, and nobody is told a multi-box order has a single tracking number.
Learn more: What customers seeSale prices reach the agent and the product card
What changed. When a shopper is looking at a product that’s on sale, the agent quotes the sale price and says the item is discounted, and the product card shows the sale price with the regular price struck through.
Why it matters. Shoppers hear the discounted price you’re actually charging, so a markdown isn’t lost at the moment someone is comparing you with another retailer.
Learn more: How product cards workThe agent always checks your live promotions before answering
What changed. When a shopper asks about specials, sales, deals or coupons, the agent reads your store’s current promotions before replying, instead of deciding for itself whether to look.
Why it matters. Shoppers who ask about deals hear about the ones you are actually running, so an active promotion is never missed at the moment someone is deciding whether to buy.
Learn more: Mention promotions and offer discountsTracking links are the real one, never one the agent invented
What changed. The agent now shares the tracking link your store actually resolved, such as your store’s tracking page. When no link is available it gives the tracking number without one, and transcript emails now show the order number and the real link.
Why it matters. Customers stop being sent to tracking pages that don’t exist, and you can see the genuine link in the transcript rather than only what the agent wrote.
Learn more: What customers seeChoose which knowledge source your agent trusts first
What changed. You can now reorder knowledge sources in Training, and mark a source “Always include” so it stays in your agent’s context. When two sources disagree, the agent follows the one higher in the list.
Why it matters. When your own policy pages contradict each other, you decide which one wins instead of leaving it to chance.
Learn more: Add knowledge sourcesFree trials now start on the Starter plan
What changed. New accounts begin their trial on Starter rather than Growth, and the setup screens show one section at a time. Anything your plan doesn’t include is marked as an upgrade instead of shown half-configured.
Why it matters. A shorter, clearer first run — you set up the answers your customers actually ask about, without wading through options your plan doesn’t turn on yet.
Learn more: Your plan at a glanceOrder lookup without an order number
What changed. Shoppers who never received their confirmation email can now look up an order with the email address and billing ZIP code they used at checkout. The agent finds their most recent matching order, tells them the order number, and can hand off to your team to resend the confirmation.
Why it matters. A confirmation email that never arrived is one of the most common reasons a shopper starts a chat — and it used to leave the agent asking for an order number they didn’t have. Those conversations now end with an answer.
Learn more: How order lookup worksShoppers hear about the free gift that comes with a product
What changed. When a product qualifies for a promotion that adds a free item at checkout, the agent now brings it up when a shopper asks what comes with the product — naming the gift and your own terms. The agent also reads which products and categories a promotion actually covers, so it can say who qualifies.
Why it matters. A free item the shopper would only have discovered at checkout becomes a reason to buy, and questions about which items qualify get an accurate answer.
Learn more: Mention promotions and offer discountsNew launcher placements — a top tab and a full-width top bar
What changed. The launcher can now sit as a tab at the top of the page, or as a full-width bar above your store’s header, and phones can use a different placement from desktop.
Why it matters. When a promo banner, another widget or your phone layout crowds the corner the launcher used to sit in, you can move it somewhere clear — and the top bar pushes your page down instead of covering it, so your header and navigation stay visible.
Learn more: Launch the agent from anywhereThe launcher now adjusts when a phone is rotated
What changed. On stores that give phones their own launcher placement, the button now switches placement when a shopper rotates their device, instead of keeping whichever one applied when the page first loaded.
Why it matters. Shoppers get the placement you chose for phones however they are holding the device, rather than a desktop-sized button on a rotated screen.
Learn more: Launch the agent from anywhereStore Insights now tells you what to do about each finding
What changed. Every insight now carries a suggested action — update your instructions, update your website, remove contradicting details, add a knowledge source, or settle the policy internally — plus a one-line next step, shown on the finding and in the notification email. Findings are also judged against the instructions that were live when the conversation happened, rather than your latest wording.
Why it matters. You can act on a finding without guessing what it is asking of you, and your agent is no longer flagged for contradicting a policy you had not written yet.
Learn more: Store InsightsThe agent now links the pages it mentions
What changed. When the agent tells a shopper that a page exists on your store — an installation guide, a buying guide, a policy page — it now includes that page’s link in the same sentence instead of only naming it.
Why it matters. Shoppers get something to click instead of a page name to hunt for, so fewer of them leave or write in to ask where it is.
Learn more: Add knowledge sourcesTranscript emails show the product and link back to the conversation
What changed. Emailed transcripts now include the product the shopper was viewing, linked to its page, plus a button that opens that conversation in your inbox.
Why it matters. A question like “can I get windows on both sides?” makes sense straight from your email, and replying takes one click instead of searching for the thread.
Learn more: Email handoff transcriptsClear the inbox search in one click
What changed. The inbox search box now has an X to clear it, and pressing Escape does the same. Clearing returns you to the top of the full conversation list.
Why it matters. Getting back to all your conversations after a search no longer means selecting the text and deleting it by hand.
Learn more: Spot-check conversations in the InboxAnswers stay on the product the shopper is looking at
What changed. When a shopper asks an open-ended question on a product page, the agent now answers about that specific item instead of giving general advice about the category, and says when a detail isn’t available rather than guessing.
Why it matters. Shoppers get facts about the product in front of them, and never a confident answer about something else.
See which product a conversation was about
What changed. Conversations in your inbox now show the product the shopper was viewing — in the list and at the top of the conversation — linked to the product page.
Why it matters. Questions like “what are the dimensions?” make sense at a glance, instead of leaving you to guess which item the shopper meant.
Learn more: Spot-check conversations in the InboxEscalated chats arrive in your CRM as one readable ticket
What changed. When the agent escalates a chat to your Shift4Shop CRM, the whole conversation is filed as a single ticket message instead of one message per reply.
Why it matters. Your team reads the full exchange top to bottom in one click, instead of expanding every row to piece the thread back together.
Learn more: Open a CRM ticket on escalationThe agent tells shoppers when an item is back ordered
What changed. When something is out of stock, the agent can now say whether it’s on back order, available to pre-order, or has a waiting list — instead of only saying it’s unavailable.
Why it matters. Shoppers who would happily wait for a restock can order now rather than leaving the page, and nobody is told to wait for something they could have bought today.
Learn more: What’s included and excludedDiscount-code generation retired
What changed. The agent no longer creates new discount codes. It still tells shoppers about your active promotions and still checks a coupon a shopper already has, exactly as before.
Why it matters. Your store grants us narrower permissions, and discount terms stay entirely under your control in your own store admin — the agent only ever repeats codes you have already approved.
Learn more: Mention promotions and offer discountsLinks in emailed transcripts now work
What changed. Links the agent includes in a conversation are now clickable in the emailed transcript — they previously arrived as raw text and could break when clicked — and multi-line replies keep their line breaks.
Why it matters. Following up on a conversation from your inbox works the way you’d expect, without a broken link or a wall of run-on text.
Learn more: Email handoff transcriptsThe agent tells shoppers when an item ships free
What changed. When a shopper asks about shipping cost on a product that ships free, the agent now says so directly instead of sending them to checkout to find out.
Why it matters. Free shipping is one of the strongest reasons a shopper completes an order, and now it gets mentioned at the moment they ask.
Learn more: What’s included and excludedAsk different questions on different product pages
What changed. The quick-question buttons on your product pages can now be tailored per product from your store template. Anything you leave off keeps your usual wording.
Why it matters. Shoppers see questions that fit the product they’re looking at — capacity on a tent, sizing on a chair — instead of one generic set across the whole catalog.
Clearer answers about which products a promotion covers
What changed. When a promotion is limited to a category, the agent now names that category and links to its page, instead of only knowing that some restriction exists.
Why it matters. Shoppers asking which products qualify for an offer get sent to the right category page, rather than an answer built on guesswork.
Learn more: Mention promotions and offer discountsDark mode for your dashboard
What changed. You can now switch your dashboard between Default, Dark, and System from the account menu. System follows your device setting automatically.
Why it matters. Work comfortably at night or in low light without straining against a bright screen, and have the dashboard match the rest of your desktop.
The agent now knows about product options
What changed. The agent can see the options configured on a product — size and color pickers, bundled extras, and paid add-ons — including on the page a shopper is currently viewing. It tells apart what comes with a product by default from what a shopper has to add themselves.
Why it matters. Shoppers get accurate answers about what’s included and what costs extra, including free bundled items that were previously invisible to the agent, without you having to describe them in product copy.
Learn more: What’s included and excludedPercentage discount codes now quote the correct amount
What changed. The agent was telling shoppers that every percentage-based discount code was worth 1% off, whatever the code was actually set to. It now reads the real percentage from your promotion.
Why it matters. Shoppers hear the discount you actually configured, instead of being quoted a smaller one and having to correct the agent at checkout.
Learn more: Mention promotions and offer discountsQuick questions on your product pages
What changed. Add a row of one-tap questions to your product pages — how fast an item arrives, what to know before buying, and what’s included. A shopper taps one and the agent answers about that exact product, without finding the chat button or typing anything.
Why it matters. Shoppers get answers at the moment they’re deciding, so fewer of them leave the page with an unanswered question.
A product-page chat bubble that names the product
What changed. On product pages, the agent’s pop-out bubble now asks about the specific product the shopper is viewing instead of showing your general greeting. Turn it on under Settings → Integrations.
Why it matters. Shoppers see a question that’s obviously about the item in front of them, so more of them start a chat at the moment they’re deciding whether to buy.
Learn more: Launch the agent from anywhereLauncher appearance changes apply to your live store right away
What changed. Style settings for the floating launcher — display mode, button color and icon color — are now controlled entirely from your dashboard. Previously an install snippet with these baked in quietly overrode whatever you picked.
Why it matters. Changing the launcher’s look takes effect on your storefront immediately, with no need to re-copy or re-paste the install snippet into your theme.
Learn more: Launch the agent from anywhereOrder verification recognizes Gmail addresses however they’re typed
What changed. Shoppers who typed their Gmail address slightly differently from the one on their order — most often leaving out the dots — could not get past order verification, and repeating the same details used up their attempts. Verification now treats those as the same mailbox, and re-sending details already tried no longer counts against the attempt limit.
Why it matters. Shoppers checking on their own orders get an answer from your agent instead of being told it can’t verify them, so fewer of these turn into a ticket for your team.
Learn more: Fix "order not found" or a mismatched emailThe chat widget is now screen-reader accessible
What changed. The floating agent widget now exposes proper landmark, dialog, and live-region semantics, and manages keyboard focus when it opens and closes.
Why it matters. Shoppers who use a screen reader or keyboard navigation can discover, open, and follow the chat — helping you meet ADA and WCAG accessibility expectations.
Choose the text color for your brand color
What changed. You can now set the text and icon color that appears on top of your brand color, in Customize next to Brand color. Left on Auto, it picks a readable color for you and shows a live contrast score.
Why it matters. Stores with a light brand color no longer get pale, hard-to-read white text on buttons, the chat launcher, and customer messages — keeping the widget legible for every shopper.
Learn more: Customize the look and copyAssisted sales now count shoppers who never gave an email
What changed. Agent Assisted Sales previously credited a conversation only when the shopper shared an email address. It now also matches an order to the chat using the shopper’s connection, so anonymous conversations can earn credit too.
Why it matters. Most shoppers ask a question without ever typing their email, and every one of those sales used to go uncounted — your assisted revenue was undercounting real results.
Learn more: How attribution worksA clearer setup checklist that ends at “Go live”
What changed. The dashboard setup checklist is now Connect, Customize, Train, and Go live. The API-key step is gone — your agent runs on our AI key, so there’s nothing to set up there.
Why it matters. One less technical step to worry about, and the checklist now finishes on what actually matters: getting the agent onto your site. Go live links straight to the install instructions and ticks itself once a real visitor opens your widget.
Learn more: Set up your agent: the dashboard checklistSee which conversations drove your assisted sales
What changed. The Agent Assisted Sales card on your dashboard now links straight to those conversations, and the Inbox has a new “Drove sales” tab to filter to them.
Why it matters. When your agent gets credit for a sale, you can read the conversation that earned it and see the order it was credited to — instead of just a number on a card.
Learn more: Read your resultsAdd staff logins for your team
What changed. Pro accounts can now give employees their own dashboard login, and choose what each person can reach — most only need the Inbox.
Why it matters. Your team can read conversations and flag bad answers without being able to change how your agent is configured, or see billing.
Get emailed when your agent finds a new insight
What changed. When Store Insights surfaces a new knowledge gap or recurring issue, we now email you a summary of the finding with a link to review it.
Why it matters. You hear about gaps in your setup the moment your agent spots them, without having to check the dashboard.
Clearer statuses in QA Review
What changed. Flagged replies in Training → QA Review now show a plain-language status and what to do next, with simple Mark resolved and Dismiss actions.
Why it matters. You can tell at a glance which flagged replies are waiting on you to apply a suggestion, and which ones we’re already handling for you.
Learn more: Review agent quality (QA Review)Chat transcripts are now kept for 30 days
What changed. Conversation transcripts are retained for 30 days, up from 7, so findings and dashboard cards can link back to the full conversation for longer.
Why it matters. You can review the actual conversation behind an insight or a closed chat for a full month before it ages out.
Learn more: How long we keep conversation dataA structured form for order verification
What changed. When the agent needs to verify an order, customers now get a simple form — order number plus email, or order number plus ZIP — instead of typing details into chat.
Why it matters. Faster, more accurate order lookups, with no order number getting mistranscribed on the way to the lookup.
Learn more: How order lookup worksSee which products customers ask about most
What changed. Your dashboard now shows a Trending Products list ranked by how many conversations asked about each item, and lets you open the real conversations behind any product.
Why it matters. Spot demand and content gaps at a glance — know what shoppers keep asking about and read exactly how your agent answered.
Learn more: Read your dashboard metricsNew Launch plan for small stores
What changed. A new entry-level Launch plan answers order and product questions in text, with rich order and product cards included from Starter up. The billing page now shows all four plans side by side.
Why it matters. Small stores get an affordable way to automate the most common questions, an easier comparison of what each plan unlocks, and room to upgrade for richer in-chat cards as they grow.
Learn more: What each plan unlocksEasier language customization for the chat widget
What changed. Switching your widget language now applies the built-in translations automatically, and the wording editor has one-click presets to fill every label from a complete set.
Why it matters. Set up a Spanish or English widget in one click and edit only the labels you want to change, instead of filling every field by hand.
Learn more: Customize the look and copySpanish support for the chat widget
What changed. You can now set your chat widget and agent to reply in Spanish by default, and customize any of the widget’s built-in wording per language.
Why it matters. Serve Spanish-speaking shoppers in their own language from the first message, without losing the agent’s ability to switch languages mid-chat.
Learn more: Customize the look and copyInstall the chat launcher on your store in one click
What changed. Add the floating agent button to your storefront with a single “Install on my store” click — no code to copy or paste — and remove it the same way.
Why it matters. A faster, no-code way to go live, with the launcher managed for you and a live check of whether it’s already on your site.
Learn more: Launch the agent from anywhereStore Insights — your agent reports the gaps it finds
What changed. A new Insights section surfaces knowledge gaps and recurring escalation topics your agent found in real conversations, each as a prioritized finding you can resolve or dismiss.
Why it matters. Instead of unanswered questions quietly disappearing into transcripts, you get a running, prioritized to-do list of what to add to your setup — so your agent answers more on its own over time.
Your agent can point customers to the right page
What changed. The agent can now index your storefront’s pages and categories from your sitemap, send customers to the exact page they’re looking for, and read a page’s live content before answering questions about it.
Why it matters. Fewer “I can’t access the website” dead ends — instead of guessing, the agent links the right page and answers from what that page actually says right now.
Learn more: Add knowledge sourcesConnect your Shift4Shop store in one click
What changed. You can now connect your Shift4Shop store with a single “Connect with Shift4Shop” button, instead of copying an API key into your store admin.
Why it matters. Getting set up is faster and simpler — authorize once and you’re done, with no keys to copy or paste.
Learn more: Connect your storeNew “Open chat” way to start a conversation
What changed. A new start experience lets shoppers begin chatting right away without filling in a name and email first; an optional contact card appears after the first reply, which they can fill in or dismiss.
Why it matters. Removing the upfront form encourages more visitors to ask their question, while you still capture contact details when they matter.
Learn more: Customize the look and copyStart a free trial yourself
What changed. You can now sign up for a free trial on your own — enter your store URL, verify your email with a one-time code, set a password, and your agent is ready to set up.
Why it matters. Go from the website to a working trial account in minutes, with no invite to wait for and no credit card required.
Promotions & discount codes
What changed. The agent can now mention your store’s active promotions, check whether a shopper’s coupon is valid, and — on Pro — issue a single-use discount code that copies the exact rules of a Shift4Shop promotion you designate. Private coupon codes can never be discovered just by asking.
Why it matters. Shoppers get instant, accurate answers about sales and coupons, and you can let the agent close hesitant buyers with a controlled discount — you set the strategy, the limits, and which promotion its codes clone.
Control whether the agent shares promotion end dates
What changed. A new Discount strategy setting lets you hide a promotion’s end date when it’s still far off — the agent calls it a limited-time offer instead of quoting the date, while promotions ending soon still show their real deadline.
Why it matters. Create honest urgency that helps close the sale, and the agent can never state an end date it wasn’t given.
Choose your agent’s tone of voice
What changed. A new Tone of voice picker in Customize lets you set how your agent speaks — Friendly, Casual, Professional, or Formal.
Why it matters. Your agent’s replies match your brand’s personality, without editing instructions by hand.
Learn more: Customize the look and copyOrder lookup now always requires the order number
What changed. When shoppers ask about an order, the agent verifies them with their order number plus either the email on the order or the billing ZIP. Email and ZIP alone are no longer enough.
Why it matters. Stronger protection for your customers’ order details — nobody can pull up an order without the order number.
Learn more: How order lookup worksGet help and share feedback right from your dashboard
What changed. A new Feedback & Support section lets you report a bug, share an idea, or ask our team a question without leaving your dashboard, and keep the whole conversation in one threaded view.
Why it matters. Open a request in a couple of clicks, get replies in your dashboard and by email, and see the status of every request at a glance.
Upload your logo and choose how the chat opens
What changed. You can now upload an agent avatar and a store logo for the chat widget, and pick how it opens — asking for name and email first, or showing quick answers and topics first and collecting details right before the agent replies.
Why it matters. Make the assistant look like your brand and match the opening to how you want shoppers to start — browsing or identifying first.
Learn more: Customize the look and copyA livelier typing indicator while the assistant works
What changed. While the agent prepares an answer, the chat now shows animated typing dots that turn into short status messages if the reply takes a little longer, instead of a static ellipsis.
Why it matters. Shoppers can tell the assistant is actively working on a complex question, so a longer answer no longer feels stuck.
Plans & self-serve billing
What changed. A new Plan & billing page shows your plan, your conversation usage, and lets you upgrade, downgrade, or cancel yourself across the Starter, Growth, and Pro plans.
Why it matters. Manage your subscription on your own, without waiting on us.
Learn more: What each plan unlocksLaunch the agent from anywhere
What changed. A new floating launcher lets shoppers open the agent from any page of your storefront with a small script embed — no dedicated support page required.
Why it matters. Help is one click away wherever a shopper happens to be.
Learn more: Launch the agent from anywhereAI Instructions Builder
What changed. Generate store-specific Instructions through a short guided interview, with live preview, per-section regenerate, version history, and reset-to-default.
Why it matters. Get well-written Instructions without writing them from scratch.
Learn more: Use the AI Instructions BuilderEcommerce tracking
What changed. A new add-on measures the orders your agent helps drive, attributed daily so you can read the results in your dashboard.
Why it matters. See the revenue impact of your support agent.
Learn more: What ecommerce tracking measuresRate and review agent answers
What changed. Give any agent reply a thumbs up or down and review flagged messages in the new QA Review panel under Training.
Why it matters. Spot weak answers and improve your agent over time.
Learn more: Review agent quality (QA Review)Live product answers
What changed. The agent reads live price and stock from your catalog and answers product questions with product cards — thumbnail, price, rating, and a link shoppers can act on.
Why it matters. Shoppers get accurate, up-to-the-minute product details in the chat.
Learn more: Turn on product answersCustom integrations
What changed. Connect the agent to your own tools and APIs with per-merchant connectors, including a share-a-link response mode.
Why it matters. Extend what the agent can look up and do for your store.
Learn more: What custom integrations areGoogle Doc knowledge sources
What changed. Add a published Google Doc or URL as a knowledge source, and longer documents are now read in full instead of being cut short.
Why it matters. Keep the agent’s reference material in the tools you already use.
Learn more: Add knowledge sourcesCRM ticket on handoff
What changed. When the agent can’t resolve a question, it opens a ticket in your Shift4Shop CRM with a department and ticket number and hands off honestly to your team.
Why it matters. Nothing falls through — your team picks up right where the agent left off.
Learn more: Open a CRM ticket on escalationMore release notes will appear here.
Copy this for each release. Keep entries short, customer-facing, and price-agnostic.
## YYYY-MM-DD — [Release title] Plan: [All plans | Growth & Pro | Pro] What changed: [one or two sentences in plain language] Why it matters: [the customer benefit] Learn more: [link to the relevant Help Center article]