How long we keep conversation data
You want to know what conversation data is retained and for how long.
We keep what you need for records and metrics, and purge message contents on a schedule.
How retention works
- Message contents are purged a short time after the transcript is sent, so full message bodies aren't kept indefinitely.
- Conversation records — status, counts, CSAT, and attribution — persist so your dashboard metrics stay accurate over time.
- Raw data pulled for a CRM Audit is purged after the audit is used.
If you need a permanent record of a conversation, rely on the transcript (emailed, and on Growth & Pro saved to your CRM) rather than the in-app message bodies.