How attribution works
You want to know the rules that credit an order to a conversation.
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A daily process credits an order to the conversation it followed, using a consistent rule so the numbers are trustworthy.
The rule
An order is attributed to a conversation when the shopper:
- Chatted with the agent,
- Was not handed off (the agent handled it), and
- Placed a qualifying order within a few days of the conversation.
When those hold, the order's identifier and amount are recorded on the conversation — within our privacy rule, only the order identifier and amount are stored, never address or payment data.
Because it runs daily, newly placed orders show up in your numbers after the next run, not instantly.